Problem: Businesses find it difficult to find print shops in the Sea to Sky corridor. The print shops in the area rarely have websites and if they do, they are usually out-dated and do not offer much information regarding their services.
Target Audience: Business owners or marketing directors who are looking for printing services based in the Sea to Sky corridor. They are typically aged between 25 to 45 years old.
Goals: The website will guide the user immediately to the necessary service page in order for them to inquire about a service. This frictionless approach allows the user to avoid being confused regarding which service they need. Ultimately, the website's purpose is to increase the number of inquiries that are generated through the website.
The Wind Studio's website is fully responsive and has a CMS system built in for showcasing the projects they have worked on. Using the power of Webflow CMS, the client will be able to add dynamic content to the site without any difficulty.
As for the UI design, our focus was to implement a clean UI system while implementing print-like design features. These features includes layouts for wide, centered and gridded projects, appearing like a printed product.
In addition, the site appears much more elevated compared to competitors with a choreographed page transitions which will delight visitors with subtle scrolling animations. A dark, minimal aesthetic makes the website perfect to showcase the studio's creative work & services.
- Travis Recksielder, Wind Studio